Sensodyne educates people on benefits of adding mouthwash to oral care routine

Delhi: Sensodyne, an oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), aims to encourage people to adopt a better oral care routine through its latest commercial for the newly launched Sensodyne Complete Protection+ Mouthwash. 

Through its new commercial, Sensodyne aims to highlight how mouthwash can complement daily brushing to achieve complete protection for teeth. The commercial aims to show how Sensodyne Complete Protection+ Mouthwash reaches all corners of teeth to deliver 4 benefits - sensitivity protection, enamel protection, cavity protection, and lasting freshness. 

The film has been launched in 7 languages across India using a mix of TV and Digital platforms.

Bhawna Sikka, Category Lead - Oral Healthcare, Haleon ISC, shared her excitement about Sensodyne Mouthwash debut campaign, stating, "As a brand, Sensodyne is committed to the purpose of liberating people from sensitivity & delivering everyday oral health. Most people believe a Mouthwash can only offer fresh breath and hence do not try the category. With this campaign, we are educating people how Mouthwash can be an effective way to manage a complete oral care routine. The campaign also highlights how Sensodyne Mouthwash delivers 4 Oral Care benefits for complete protection of teeth.”