SBI celebrates big purchases during festive season with ‘Celebrations Unlimited’ campaign

New Delhi: SBI has rolled out a campaign titled ‘Celebrations Unlimited’, aimed at celebrating the joy of Indian consumers who make big purchases during the festive season. 

Conceptualised by FCB Kinnect, the films showcase how SBI’s multi-loan offerings comprising car loan, gold loan, personal loan and loan against mutual funds can make celebrations special.

G. S. Rana, DMD (Retail – PB and RE), SBI, said, “We’re not just offering loans, we’re empowering people to achieve their dreams. Festivities make even the smallest celebrations more joyful, and with the offerings we have, there’s no reason why loans can’t be celebrated as well.”

Neville Shah, CCO, FCB Kinnect and FCB/SIX India, said, “This is the time where you bring new joy into your life. Why let anything stand in the way, especially when the product is here to make it happen? So why not celebrate it? That’s exactly what we did.” 

Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India, said, “Relatability fosters a sense of connection and draws people closer to the brand. Many individuals share similar feelings about taking out a loan. FCB Kinnect has once again demonstrated how a simple insight can transform into a powerful creative idea that truly resonates.”

The campaign films: