Revolt Motors targets ‘Generation Why’ to pursue new age riders

Delhi: Revolt Motors has launched a TV-led campaign. The campaign is aimed towards new age riders who are pushing the industry to continuously reinvent performance, smart intelligence, economy, and sustainability, called ‘Generation Why’. 

Anjali Rattan Nashier, Business Chairperson of RattanIndia Enterprises, the parent company of Revolt Motors, highlighted the strategic timing of the campaign and said, “The new generation of riders display a high level of tech-savviness, mindful spending, and an eco- conscious mindset, driving a keen interest in e-mobility. Our products, with their stylish and ergonomic design and being lighter on the pocket, holds broader appeal, not only among today's youth but also to a wider audience. Additionally, our expansion to 115 dealerships nationwide further strengthens accessibility, catering to the growing demand for sustainable mobility.”