Reliance Jewels and Scarecrow M&C Saatchi celebrate queen in every bride

Delhi: Reliance Jewels has announced the launch of its “Vivaham Collection” – a range of wedding jewellery designed to make every bride feel like a queen on her most special day. 

The campaign is conceptualised and crafted by Scarecrow M&C Saatchi. 

The collection aims to pay homage to the beauty and diversity of brides from regions across India. The campaign theme, ‘Queen in You’ narrates the saga of brides embodying beauty and inner royalty on their special day. 

Released as a video series, the campaign showcases Bengali bride, Odisha bride, Maharashtrian bride, Punjabi bride, Telugu bride, Bihari bride, Delhi bride and the Karnataka and Andhra bride. 

This campaign conveys that on her wedding day, she is not just a bride but a queen. It’s a day where she takes centre stage, radiating an aura of timeless beauty. Every glance, every blessing, and every tear of joy falls upon her. 

Kapil Tammal, National Creative Director, Scarecrow M&C Saatchi, said, “Every Indian bride is different. The attire she picks, the rituals she follows, and the jewellery she wears are intrinsic to the region she comes from. However, we believe, the one thing that’s common in every Indian bride is her royal charm. Our task was to bring to life how different Indian cultures and traditions intertwine seamlessly with the queen that is the Indian bride.”

Sunil Nayak, CEO of Reliance Jewels, said, “Vivaham collection with its diverse designs is tailored to meet the unique needs of modern brides across different regions in India. With this campaign, Reliance Jewels encourages brides-to-be to embrace their inner queen and adorn themselves with jewellery that exudes grace, elegance, and timeless beauty.”

CREDIT LIST – Reliance Jewels

Creative Agency: Scarecrow M&C Saatchi

Creative team: Manish Bhatt, Raghu Bhat, Kapil Tammal, Thomas George, Yuvraj Gorule, Abhijit Kalan, Uttam Kumar, Vaishnavi Mandavkar, Varun Shah, Vishwajeet Talwadekar, Doremi Chatterjee 

Account Management: Mangesh Mulajkar, Baishali Bhattacharjee, Archi Sharma, Saneh Kurian

Studio: Subhash Gade, Mangesh Kasekar, Vikram Dalvi, Sandesh Rane

Creative Interns: Kshitija Keshavlal Adam, Shrawani Vinit Chawathe, Janhavi Prakash Tambe, Sakshi Pramod Kudalkar

Team Reliance Jewels: Sunil Nayak, Priyanka Thapa, Rohan Patankar, Shaswat Doctor, Prajith Nair, Abhishek Ranjan, Jinal Jain, Vinod Tare, Dipali Sable, Shweta Sutar

Production House: KARMA PRODUCTIONS

Photographer: RID BURMAN

Videographer: NEERAJ HINDUJA

Executive Producer: HIMANSHU BHASIN

Producer: PRATEEK ANAND, LUV BAGAT, SUSHAIN DHAWAN  

Line Production: AKSHAY RAWAT

Casting Director: KARMA PRODUCTIONS 

Costume Stylist: AYESHA NIGAM

Makeup & Hairstylist: RASINO

MODELS: Jhanvi Pandey, Aditi Sharma, Kritika Singh Yadav, Pooja Katyal, Bhavyata Sharma, Madhurima

POST-PRODUCTION: FINAL VISUALS