Delhi: Reliance Jewels has announced the launch of its “Vivaham Collection” – a range of wedding jewellery designed to make every bride feel like a queen on her most special day.
The campaign is conceptualised and crafted by Scarecrow M&C Saatchi.
The collection aims to pay homage to the beauty and diversity of brides from regions across India. The campaign theme, ‘Queen in You’ narrates the saga of brides embodying beauty and inner royalty on their special day.
Released as a video series, the campaign showcases Bengali bride, Odisha bride, Maharashtrian bride, Punjabi bride, Telugu bride, Bihari bride, Delhi bride and the Karnataka and Andhra bride.
This campaign conveys that on her wedding day, she is not just a bride but a queen. It’s a day where she takes centre stage, radiating an aura of timeless beauty. Every glance, every blessing, and every tear of joy falls upon her.
Kapil Tammal, National Creative Director, Scarecrow M&C Saatchi, said, “Every Indian bride is different. The attire she picks, the rituals she follows, and the jewellery she wears are intrinsic to the region she comes from. However, we believe, the one thing that’s common in every Indian bride is her royal charm. Our task was to bring to life how different Indian cultures and traditions intertwine seamlessly with the queen that is the Indian bride.”
Sunil Nayak, CEO of Reliance Jewels, said, “Vivaham collection with its diverse designs is tailored to meet the unique needs of modern brides across different regions in India. With this campaign, Reliance Jewels encourages brides-to-be to embrace their inner queen and adorn themselves with jewellery that exudes grace, elegance, and timeless beauty.”
CREDIT LIST – Reliance Jewels
Creative Agency: Scarecrow M&C Saatchi
Creative team: Manish Bhatt, Raghu Bhat, Kapil Tammal, Thomas George, Yuvraj Gorule, Abhijit Kalan, Uttam Kumar, Vaishnavi Mandavkar, Varun Shah, Vishwajeet Talwadekar, Doremi Chatterjee
Account Management: Mangesh Mulajkar, Baishali Bhattacharjee, Archi Sharma, Saneh Kurian
Studio: Subhash Gade, Mangesh Kasekar, Vikram Dalvi, Sandesh Rane
Creative Interns: Kshitija Keshavlal Adam, Shrawani Vinit Chawathe, Janhavi Prakash Tambe, Sakshi Pramod Kudalkar
Team Reliance Jewels: Sunil Nayak, Priyanka Thapa, Rohan Patankar, Shaswat Doctor, Prajith Nair, Abhishek Ranjan, Jinal Jain, Vinod Tare, Dipali Sable, Shweta Sutar
Production House: KARMA PRODUCTIONS
Photographer: RID BURMAN
Videographer: NEERAJ HINDUJA
Executive Producer: HIMANSHU BHASIN
Producer: PRATEEK ANAND, LUV BAGAT, SUSHAIN DHAWAN
Line Production: AKSHAY RAWAT
Casting Director: KARMA PRODUCTIONS
Costume Stylist: AYESHA NIGAM
Makeup & Hairstylist: RASINO
MODELS: Jhanvi Pandey, Aditi Sharma, Kritika Singh Yadav, Pooja Katyal, Bhavyata Sharma, Madhurima
POST-PRODUCTION: FINAL VISUALS