Ravindra Jadeja flexes his skills in Caltex lubricants’ latest film

Delhi: Caltex Lubricants has released their latest television commercial (TVC), 'Caltex Yaani Commitment', featuring cricketer Ravindra Jadeja. The TVC is conceptualised and executed by Madison Loop.  

The TVC opens with a key moment in a match where Jadeja needs to make a winning shot. As the anticipation builds, the viewers are taken into a brief flashback that showcases Jadeja's commitment and dedication to honing his skills. 

Kosal Malladi, Vice President, Madison Loop, said, "Creating this TVC for Caltex has been a remarkable journey for us. We worked closely with Caltex and HPCL while scripting the TVC – marrying Jadeja’s all-rounder appeal with the all-rounder nature of products in Caltex’s stable. This TVC reflects our commitment to delivering a powerful and impactful campaign that resonates with the brand's core values and the needs of its customers." 

Sharing his experience, Siddhartha Bose, Creative Director, Madison Loop, said, "Working on this TVC has been a fantastic experience. Team Caltex worked with us every step of the way, and really enabled us to capture, and bring to life, the spirit of commitment shared by Caltex and Ravindra Jadeja.”

Marc Bouchebl, General Manager, Marketing and Sales Support, Chevron International products (IP), commented, “We are thrilled to go live with a television commercial in collaboration with Ravindra Jadeja, our Caltex brand ambassador in India. His passion, dedication to the game and success story align seamlessly with the values of the Caltex brand. With his support, we aim to reach a wider audience across India and reinforce Caltex’s position as the all-rounded lubricants provider for our customers.”

Credits:
Brand – Caltex Lubricants IN
Marketing Manager, IMEA – Marcelle Kahawaty
Brand and Channel Marketing Manager, IMEA – Parinaz Patel
Agency – Madison Loop
Vice President: Kosal Malladi