Ranveer Singh ‘blows away’ Deepika Padukone with new Lloyd’s designer AC

Delhi: Lloyd, a consumer durables brand from Havells India, introduced industry’s first designer Lloyd AC’s range in its latest campaign with Bollywood couple Ranveer Singh and Deepika Padukone. 

The campaign features the range of Lloyd Stellar and Stylus air conditioners, with features like mood lighting and changeable fascia. 

The campaign showcases a banter between Singh and Padukone. The ad film showcases a thoughtful gesture by a husband selecting a Lloyd AC for its design compatibility with their home decor, sparking initial concern from his wife about decision-making without her input. 

Her frustration turns to admiration as the Lloyd Stellar air conditioner's cool breeze and mood lighting feature, demonstrate the husband's considerate choice. 

Alok Tickoo, Executive Vice-President, Lloyd, said, “We are thrilled to introduce our first designer Lloyd air conditioner models – the Stellar & Stylus. This launch underscores our dedication to reinforcing our footprint in the northern region, with a keen focus on catering to the nuanced needs and preferences of our consumers. As India's premier designer air conditioning line, the Lloyd AC series not only boasts state-of-the-art features such as mood lighting, direct voice command, and the innovative 'ifeel' technology, and the pioneering 'ACP AC Convertible to Purifier’. Emphasizing smart capabilities through the Havells SYNC app for real-time indoor air quality monitoring, these models promise unparalleled comfort and superior air quality, tailored for the aesthetically discerning consumers.”

Commenting on the campaign, Rohit Kapoor, EVP – Brand Marcom, Havells India, said, “To highlight our innovative Lloyd air conditioner range, we are delighted to partner with Ranveer Singh and Deepika Padukone for the campaign. Our campaign beautifully integrates the product's features within an engaging narrative, highlighting the unique aspects of our offerings. The home environment serves as the perfect backdrop to demonstrate and highlight the use of consumer durables. Thus, our brand promise, ‘Khayaal jo ghar ko ghar banaye,’ aligns with our ambition to cultivate deeper trust and a stronger connection with our air conditioner range. The campaign will enable us to dial brand preference and premiumisation.”