Ranveer Singh and Johnny Sins reunite for Bold Care’s teleshopping parody

Delhi: Bold Care has unveiled the second installment of their #TakeBoldCareOfHer campaign. The latest brand film showcases Bold Care’s product, Extend Delay Spray, designed to help men last longer in bed. 

The film features Bold Care’s Co-Founder, Indian actor, Ranveer Singh, taking on the role of a teleshopping show host.

Reuniting Singh with internet personality Johnny Sins, the ad aims to blend comedy with informative content.

From the creative minds of Tanmay Bhat, Devaiah Bopanna, and their team, the brand film was directed by Ayappa KM. The film is produced by Earlyman Films. This teleshopping parody film is the continuation of the #TakeBoldCareOfHer campaign by Bold Care which was introduced a few weeks ago. 

Rajat Jadhav, Co-Founder of Bold Care, expressed his enthusiasm for the new ad film, stating “With the phenomenal response to our first ad film #TakeBoldCareOfHer and the sheer brilliance of Ranveer, we’re glad that we took the big step to address men's sexual health and wellness in India. Our intention was simply to start a dialogue for a portion of society that
typically avoids discussing these topics. Our previous ad received widespread acceptance and generous love from the audience. Now, we are returning back with another ad that combines comedy and awareness to further strengthen our narrative on men’s sexual health conversations.”

Singh, Co-Founder and the star of the campaign, shared his thoughts, “Bold Care’s mission is to champion men’s sexual health and spearhead meaningful conversations through innovative methods aimed at raising awareness. The success of the first brand film has been overwhelming. It resulted in the brand witnessing growth upwards 10X on orders and we are looking forward to this one as well.”