Rahul Dravid, Jasprit Bumrah and Surya Kumar Yadav indulge in 'YiPPee! Toss'

Delhi: With cricket fervor in the air, the internet was abuzz with curiosity to know about the cryptic posts shared by Jasprit Bumrah and Surya Kumar Yadav on their Instagram handles about ‘The Toss.’ Interest piqued as the players’ respective wives also posted about it soon after. 

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A post shared by jasprit bumrah (@jaspritb1)

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A post shared by Surya Kumar Yadav (SKY) (@surya_14kumar)

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A post shared by Sanjana Ganesan (@sanjanaganesan)

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A post shared by Devisha Suryakumar Yadav (@devishashetty_)

Multitude of accounts took to social media and shared their desire to know “What is the Toss all about?”

While the internet kept wondering about what the cricketers were ‘tossing’ about, the brand Sunfeast YiPPee! took to Instagram and did the reveal of its latest campaign ‘YiPPee Toss.’

Sunfeast YiPPee!, the instant Noodle and Pasta brand from ITC has launched a brand-new campaign featuring Rahul Dravid, Bumrah and Yadav.  

The recently launched TVCs showcase Dravid, Bumrah and ‘SKY’ in lighthearted scenarios where they use the ‘YiPPee Toss’ to settle day to day friendly banters in a playful manner using YiPPee! Noodles. 

Speaking about the campaign, Kavita Chaturvedi, Chief Operating Officer, Snacks, Noodles and Pasta, Food Business, ITC, said, “Cricket is an emotion in India and what better way to connect with our consumers than by bringing together the sport and the deliciousness of YiPPee! Noodles. This campaign celebrates the playful energy of our brand and the joy of relishing a bowl of YiPPee! with friends and family.”

Bumrah remarked, “It’s a very playful campaign and we had a lot of fun. If there is one way to settle a banter, it is through YiPPee!”

Yadav said, “I am thrilled to be part of this campaign as it perfectly mirrors our camaraderie both on and off the field. With YiPPee! settling our playful banter just got a whole lot easier”

Dravid said, “I had a wonderful time while working with Bumrah and SKY on this campaign. We've created something enjoyable, and I hope everyone likes it.”