Radhika Apte becomes brand ambassador of Manforce Epic ThinX Condoms

Delhi: Manforce Epic Condoms has roped in Radhika Apte as its official brand ambassador.

The brand has unveiled the latest campaign with Apte that aims to emphasise the importance of female pleasure and choosing the right condom for themselves. 

Conventionally, the choice of condoms has been a prerogative of men, making it a sensitive and often avoided subject among women. Many women feel discomfort when discussing this matter, a challenge that persists even today. The film aims to emphasise to never compromise on pleasure, protection, and comfort. 

Speaking about the campaign, Rajeev Juneja, Managing Director and Vice Chairman, Mankind Pharma, said, “We aim to educate our audience about the importance of choosing the right condom. The campaign highlights that sexual intimacy involves a deep connection between partners, and making informed choices about protection should not be left to anyone else. We are delighted to have Radhika Apte on board, and we strongly feel that Radhika is a complete fit for the brand.”

Commenting on the partnership, Apte said, "I am thrilled to be the face of Epic ThinX Condoms. My first-ever campaign with Manforce Epic Condom is truly exciting because it not only focuses on promoting safe sex but also emphasises the importance of making informed choices about one’s sexual health. It’s crucial for people, especially women, to feel empowered to choose the condom that best suits their needs and preferences. I believe this campaign will inspire many to take control of their sexual wellness and make decisions that prioritise their comfort and pleasure.”