Puma India partners with Delhi Capitals’s players to highlight Dilli’s aggressive spirit

Delhi: Puma India has released a campaign with partner Delhi Capitals’ star players - Rishabh Pant, Ishant Sharma and Yash Dhull.

Puma’s campaign film for Delhi Capitals - called Delhi, Save the fight for the game – encourages fans to bring their aggressive spirit to the game with #DelhiSaveTheFight. 

Commenting on the occasion, cricketer Dhull, said, “This cricket season is pure sports entertainment and Puma has a unique ability to engage with fans. Puma’s films made for Delhi Capitals this year do a hilarious take on the city’s innate nature to be headstrong. I am from Delhi and well-versed with our love for aggression. So, teaming up with Rishabh Pant and Ishant Sharma, and shooting for this film with routine Delhi scenarios was a lot of fun and laughter. Having said that, the film’s message is strong, and saving and bringing this aggression to the game is the right spirit.” 

Commenting on the campaign, Shreya Sachdev, Head of Marketing, Puma India, said, "To celebrate our partnership with Delhi Capitals, we wanted to pay homage to the never-back-down spirit of the city. We are confident that this campaign will strike a chord with the team’s fanbase, as we continue to strengthen our commitment towards spreading the excitement of cricket culture in the country."

Puma is the official kit partner of Delhi Capitals and has signed a multi-year deal with the team’s parent companies JSW and GMR, furthering its footprint in the cricketing landscape. As a kit partner, Puma's logo is present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals. 

The brand has a lineup of brand ambassadors featuring Virat Kohli, Usain Bolt, football stars Neymar Jr and Sunil Chhetri, boxer MC Mary Kom, and cricketers Harmanpreet Kaur and Mohammed Shami.