Prestige Pressure Cooker celebrates 75 years of being handed down for generations

Delhi: TTK Prestige celebrated 75 years of its Prestige Pressure Cooker. To commemorate this moment in the company's history, the brand has launched a television commercial titled "Celebrating 75 Saalon Ka Pyaar." 

Through this TVC, the brand aimed to highlight the legacy of the Prestige Pressure Cooker in Indian households.

Conceptualised by DDB Mudra, the TVC takes viewers on an emotional journey with a family as each member instinctively and coincidentally decides to prepare their grandmother's traditional and beloved Biryani recipe for her birthday. As different family members announce what they have prepared for the special day, it becomes evident that they all share the intention of making their grandmother's day truly special with their family’s most cherished dish: 'grandmother’s special biryani.’ Each one has done so using a different model of the Prestige Pressure Cooker. 

The commercial showcases five different pressure cookers by the brand that are Flip On Triply, Triply Pressure Cooker (OL), Svachh Hard Anodised Pressure Cooker (OL), Nakshatra Alpha Svachh (IL), and Nakshatra Duo Plus Svachh (IL). 

Speaking about the occasion, Ankur Agarwal- General Manager, Marketing, TTK Prestige, said, “75 years of Pressure Cookers is a monumental milestone for us. It all began with a vision driven by innovation and commitment to quality. Our journey started with the introduction of our pressure cooker, transforming the way homemakers cooked nationwide. Over the years, we've relentlessly pushed the boundaries of innovation, enhancing the pressure cooker with revolutionary features, and setting new industry standards. As generations evolved, so has the Prestige Pressure Cooker, becoming an indispensable part of every household. Our brand film captures this profound evolution. We are committed to modernisation and creating cherished memories through our innovative products."