Policybazaar captures versatility of its claim assistance initiative

Delhi: Policybazaar has launched three ad films focussing on its claims assistance. The campaign encapsulates the Claim Assurance Program promise - car ke repair le kar se claims settlement, sab hum sambhal lenge. 

Sai Narayan, CMO at Policybazaar, said, “When it comes to insurance, our research shows that most customers make a clear choice of a robust claims support over anything else, even low prices. This is why we started our journey of awareness and trust-building with ad campaigns on claims assistance in the health and life insurance space, which we are now extending to motor insurance. Our campaign features three relatable scenarios that reflect the common consumer sentiment - will my claim be processed? This is where Policybazaar steps in to assure our customers that we have got their backs every step of the way.

From seamless claims processing to quick resolutions, we are here to make the insurance experience hassle-free.”
The campaign features a series of engaging advertisements that feature familiar situations where Policybazaar's experts come to the policyholder’s rescue. 

Hemant Misra, Managing Director, MagicCircle Communications, said, “Our idea was to realistically showcase the anxiety a consumer feels when having to claim their car insurance. From the accident scenario, to the possibility of claim rejection, or even delayed delivery of the vehicle, there are myriad issues that can cause anxiety. But no matter the stress, Policy Bazaar’s assurance of end-to-end claim support was the perfect brand promise to address it. The relatable scenarios were married with clever storytelling techniques, to create an engaging and effective narrative.”

The ad films are set to go live across various media channels including television, digital platforms, and social media. 

Creative credits

Policybazaar Marketing Team:

CMO - Sai Narayan

Head of Brand Marketing: Samir Sethi

Associate Vice President: Nivedita Gupta & Vineet Krishnan

Production House: K Silent Productions

Director: Sizil Srivastava

Executive Producer: KC Pandey

Creative Team:

CCO: Dheeraj Renganath

ECD: Natwar Singh

Senior CD Copy: Gaurangi Mathur

Copy & Art: Stuti Trikha & Samiksha Singh

Account Management: Tanvi Kalra, Shagun Anand & Siddhant Dutta