Delhi: POCO has joined forces with Taco Bell. Embracing the madness and eccentricity of Gen Z, the two brands have announced an exciting collaboration for the #LoadedWithMore campaign.
Adding to the excitement is the involvement of cricketer Hardik Pandya, who serves as the brand ambassador for both POCO and Taco Bell.
"We are thrilled to partner with Taco Bell for the #LoadedWithMore campaign," said Himanshu Tandon, Country Head of POCO India. "This collaboration represents a perfect blend of innovation and taste, as our fully loaded smartphones complement Taco Bell's fully loaded menu. We believe this exciting campaign will resonate with our Gen Z audience and offer them an unparalleled experience."
Harneet Singh Rajpal, CEO, Taco Bell India, said, "I am delighted with this collaboration between Taco Bell and POCO. Taco Bell is loaded with more — loaded with more taste, flavors, portion size, and more Value; just like POCO Smartphones which are loaded with features at great value. This collaboration between two cool brands and Hardik brings this “Loaded with more“ philosophy of both brands to life in an engaging and entertaining way."
As a part of the campaign, customers can now order anything from the Taco Bell reloaded menu starting at just Rs 59 at Taco Bell stores across India and stand a chance to win a POCO smartphone.
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