Delhi: According to Philips, In the hustle of this world, 72% of mothers grapple with less than an hour of personal time each day, underscoring the relentless balancing act they endure. Research says that 86% percent of mothers feel a huge pressure to embody the perfect parent, and this constant struggle takes a toll on their mental well-being, with 74% of women experiencing heightened anxiety since embracing motherhood. Moreover, 48% of the general population believes mothers sacrifice a substantial part of their happiness and well-being for their children.
Philips India has introduced the #ShareTheCare campaign, partnering with influential mothers and celebrities. Through this initiative, they aim to spotlight authentic stories, challenges, and inspiring triumphs while supporting mothers on their unique journey, fostering a community that not only understands the essence of sharing the care but actively plays a crucial role as a support system for mothers.
The #ShareTheCare campaign, an initiative by Philips Avent, is a tribute to mothers and an invitation for others to extend support to their journey through motherhood.
The campaign aims to facilitate a supportive network around mothers, encouraging the shared responsibility of caregiving.
Commenting on the campaign, Deepali Agarwal, Business Head, Personal Health, Philips India Subcontinent, said, “Embarking on the journey of motherhood is an extraordinary experience. Recognising that it takes a village to raise a child, Philips Avent is dedicated to offering tangible solutions that provide comprehensive support to mothers so they can care for their well being along with their child. With the #ShareTheCare campaign, we aim to foster a more inclusive and compassionate environment for mothers, encouraging shared responsibility for caregiving among individuals, making a positive impact on the holistic well-being of both mothers and their little ones.”
In this campaign, women from diverse backgrounds come together to celebrate the influential figures in their motherhood journey, emphasising the importance of #ShareTheCare. Expressing gratitude, they spotlight maternal connections and commit to supporting fellow mothers. Through a chain of acknowledgment, each celebrity nominee shares their motherhood story, emphasising the solidarity among mothers.
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