Oyo taps into cricket fans’ prediction skills with Free Stays League

Delhi: Oyo has unveiled an exclusive offer for fans– 6,000 free stays across its properties like Sunday Hotels, Palette Hotels, and Oyo Townhouses across India.  Oyo has also launched a Free Stays League campaign invites cricket fans to participate in a daily prediction challenge. 

As a part of this campaign, Oyo has launched a new ad film which playfully addresses those who might try to leverage personal connections for a free stay. The ad features characters boasting about their (fictitious) connections with Oyo founder and CEO Ritesh Agarwal. In one scene, a character claims their father convinced Agarwal to join the popular TV show Shark Tank as a judge, while another hilariously fabricates a childhood friendship, saying they used to play cricket together as kids. The ad concludes by highlighting that only one's cricket prediction skills, not their network, will unlock these incredible free stays during the T20 tournament.

Agarwal said, "Cricket holds a special place in the hearts of millions of Indians. As the nation celebrates another exciting cricket season, we wanted to offer a little treat to all the cricket enthusiasts out there and share the joy of the game. Our special offer not only adds excitement to the cricket matches but also underscores our commitment to providing unique experiences for our guests.”

Nikhil Chaudhary, founder and CEO, Blank The Agency, said, “Creating something special during one the world’s most watched cricket leagues can be a little tricky as all the brands out there want to capitalise on this and capture the audience's attention. With Free Stays League, we knew we wanted to take it away from the typical cricket ad and make it about regular people. The insight that people never truly say that they got something for free, but rather brag about getting it in different ways, hit home for us. Following Shark Tank, there has been a huge buzz around Ritesh Agarwal's name, and we knew we had to leverage this. We are thrilled that team Oyo shared our vision and supported us throughout.”