Nic Ice Creams partner with sideways to showcase 'Gehri Dosti ke Gehre Flavours’

Delhi: Nic Ice Creams has partnered with Sideways. The partnership started with a new campaign called 'Gehri Dosti ke Gehre Flavours', featuring Rashmika Mandana. It's all about the importance of true friendship. 

Have you ever seen an actor rush through a thank you speech? Mandanna does just that because she needs to hurry to her friend's birthday party. She arrives with just 5 minutes left, but the real fun starts in the after-party with close friends. This campaign aims to highlight enjoying Nic ice creams best with your nearest and dearest.

Jeetendra Bhandari, Founder, Nic, said, “Crafting communication that strikes a flavour just as deep, honest and memorable like NIC Ice Creams, was the primary goal of this campaign. Team Sideways, skillfully brought this concept to life. Indulge in the rich flavours of deep friendships! It's time to enjoy a tub of NIC with those with whom you share this bond.”

Abhijit Awasthi, Founder, Sideways, said, “Nic makes the most awesome ice creams in the country, by far. The flavours are deep and are made with a sense of honesty. We wanted to bring this aspect alive in an endearing manner."

Credits
Client
Founder: Jeetendra Bhandari
Consultant: Narayan Sundararaman
Marketing Team: Rohit Bhardwaj, Shamika Erande, Aditya Naik

Agency 

Leadership Team: Abhijit Avasthi, Sonali Sehgal
Creative: Sameer Sojwal, Nilay Moonje, Prashant Sinha, Vaibhav Patil, Anish Das, 
Aakruti Bhatt, Deepika Narvekar, Kshipra Dubey
Account Management: Vanita D’Mello , Suraj Das, Farzaad Dastoor
Strategy: Siddharth Mohanty, Amatulla Mukadam, Manasvini Bhatia
 
Production House: Corcoise Films

Director: Vishwesh Krishnamoorthy
Executive Producer: Cyrus Pagdiwala
Producer: Bhavin Gajria
D.o.P.: Anil Mehta
Food Stylist: Saba Gaziyani
DoP for food shots: Ragul Dharuman