Neeman's Shoes take after phones to "Eavesdrop to Engage"

Delhi: The latest campaign from Neeman's Shoes has been presented alongside creative partners VML and The Other Half.

Mukund Olety, Chief Creative Officer of VML, reflected on the "Are Those Neeman's Shoes?" campaign, stating, "Constraints often fuel creativity! Initially challenged by a tight budget, we forged a truly unique campaign, disrupting traditional marketing norms, and igniting nationwide conversations."

Rohan Kumar, Group Creative Director at VML, said, “We’ve all experienced it at times. Our phones are listening to us. We’ll be talking about something and minutes later an ad for that pops up on your phone. Some find it eerie. We thought let’s use that power for good – our good to be precise.” 

The campaign features two animated micro influencers traversing across the country, adorned in Neeman's Shoes, surprising passersby and sparking curiosity with their loud enthusiastic question, "Are those Neeman's shoes?"

Micro influencers, partnered with Boomlet, have jumped on board.

Arjuna Gaur, Film Director, at the boutique creative and production company, The Other Half, emphasised, "Crafting content with lightheartedness, humor, and a playful approach ensures it resonates with audiences on social media. This is the type of content that people truly enjoy and engage with, breaking free from conventional advertising constraints and amplifying the power of creativity."