myTrident shows harmonious 'saas bahu' chemistry with Sharmila Tagore & Kareena Kapoor Khan

Delhi: myTrident has introduced its latest campaign starring their brand ambassador Kareena Kapoor Khan alongside Sharmila Tagore. 

This collaboration highlights the harmonious and elegant relationship between a mother-in-law and daughter-in-law.

The campaign unveils a television commercial produced by Dharma 2.0 under the leadership of Punit Malhotra.

The duo immerses themselves in the sanctuary of their home, luxuriating amidst myTrident's home essentials. 

Neha Gupta Bector, Chairperson, myTrident, said, "This campaign embodies a jubilant tribute to the contemporary Indian family, transcending stereotypes to embrace a tapestry of inclusivity. Kareena Kapoor Khan and Sharmila Tagore, quintessential embodiments of sophistication, elegance, and timeless allure, resonate deeply with the essence of our brand. At myTrident, we firmly believe that every home deserves the transformative touch of elegance and comfort that our offerings bring. Through the harmonious union of Kareena Kapoor Khan and Sharmila Tagore in our latest campaign, our mission is to ignite a spark within families, urging them to embrace the inherent beauty of their bonds and curate living spaces that authentically reflect their distinctive dynamics."

Khan said, "Working with Sharmila Tagore , for this campaign has been a deeply fulfilling experience. Together, we're delighted to celebrate the essence of family bonds and the beauty of shared moments at home with myTrident, a brand that resonates deeply with both of us. It's a brand we genuinely love and admire for its commitment to enhancing the warmth and unity within households. We are excited to inspire families across India to embrace love, respect, and harmony in their living spaces through this campaign." 

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