Myntra onboards ‘King Khan’ as brand ambassador for ‘Trend IRL’

Delhi: Myntra has announced Shah Rukh Khan as its brand ambassador. The Baadshah of Bollywood will be seen in Myntra’s ‘Trend IRL’ (trend is real life) campaign that shines a spotlight on Myntra.

Speaking on the association with Khan as a Brand Ambassador, Vijay Sharma - Senior Director, Marketing, Myntra, said, "We are incredibly thrilled to welcome Shah Rukh Khan as the new brand ambassador of Myntra. He is the OG trendsetter whose influence transcends generations and demographics, making him a timeless icon in the world of fashion and lifestyle and a perfect fit to embody the spirit of our brand. Together with SRK, we aim to inspire a generation of trend-first shoppers to explore the exciting world of fashion on Myntra and discover their personal style!"

Speaking of the association, Khan, said, “For me, fashion is all about expressing my individuality. Myntra understands India's fashion needs, making on-trend premium and international brands accessible to all. I am delighted to be associated with Myntra, and together with the brand, look forward to inspiring trend-first fashion!”

The ‘Trend IRL’ campaign aims to be a celebration of individuals who inspire and influence others through their fashion choices. With Khan as the face of the campaign, Myntra showcases a film— highlighting Western wear trends.