Myntra and Kiara Advani highlight ethnic and western trends that 'Trend IRL'

Delhi: Myntra, the fashion, beauty and lifestyle e-commerce platform, has announced the launch of its new brand campaign, ‘Trend IRL (In Real life)’, featuring Indian actress Kiara Advani. 

The campaign celebrates the real-life trendsetters, who with their trending fashion from Myntra aim to inspire others around them to be more fashionable, to ‘Trend in Real Life.'

Speaking on the campaign, Vijay Sharma, Senior Director - Myntra, said, "With our 'Trend IRL' campaign, we're not just showcasing fashion; we're celebrating individuality and the power of real-life trendsetters. In today's dynamic fashion landscape, trends aren't just about what's on the runway; they're about how people express themselves in their everyday lives. By spotlighting Kiara Advani and our diverse range of styles, we're highlighting Myntra's commitment to empowering everyone to explore and embrace their unique sense of style and be the trendsetters they've always wanted to be, right here, in real life." 

Speaking on the campaign, Advani said, “Embracing fashion as a means of self-expression, I'm genuinely excited about this campaign. Being at one’s fashionable best shouldn’t be a privilege reserved for a select few, and it’s absolutely rewarding to be a part of the efforts towards making trends accessible to all.” 

The campaign features a series of films spotlighting various trends, from ruffle dresses to corpcore in western wear, and from ready-to-wear sarees to summer sharara sets in ethnic wear

The ‘Trend IRL’ campaign showcases two films—one highlighting western wear trends and the other showcasing ethnic wear trends. 

Creative Credits: 

● Agency - Tilt Brand Solutions

● Director - Vishwesh Krishnamoorthy

● Cinematographer - Manu Anand

● Photographer - Prasad Naik

● Production House - Corcoise Films