Delhi: Movado India announced the launch of its new collection, Bold Quest, through a campaign featuring brand ambassador Sidharth Malhotra.
The campaign film showcases Malhotra donning the new collection as he captures the city lights.
Xavier Gauderlot, President International at Movado Group, said, “We are thrilled to bring the new collection of Bold Quest to our consumers in India. Our brand ambassador, Sidharth Malhotra, is the ideal face for the new collection as he perfectly represents the balance between classic and contemporary qualities fundamental to our ethos.”
Malhotra stated, “As the Indian ambassador for Movado, I'm proud to be a part of this incredible journey as we unveil the phenomenal Bold Quest’ collection. It's a pleasure to represent a brand that so seamlessly combines classic elegance with contemporary style.”