Moov traces universal nature of pain to provide relief

Delhi: Moov has released its new campaign, Aao Dard Mitayein, aimed at highlighting the brand's commitment to providing pain relief for people of all ages. 

The new film, conceptualised by Havas Worldwide India, showcases Moov's evolution over the years.

The film portrays the universal nature of pain and the importance of finding quick and gentle solutions to overcome it. The film aims to show how Moov, by alleviating discomfort, enables individuals to focus on cherishing moments with loved ones, pursuing passions, and making a positive impact on the world.

Speaking about the campaign, Kanika Kalra, Regional Marketing Director, South Asia – Health and Nutrition, Reckitt, said, “For over three decades, Moov has aimed to help people by not letting pain come in the way of their life. Our advertising has always reflected this purpose. As we worked on this campaign, we reflected on what Moov’s purpose meant for today’s India. Today, as Indians, we aim to maximize life by not just helping ourselves and our family but also by leaving a positive impact on the world around us. But, we can only do that if we are ourselves free of pain. That is what the new campaign by Moov tries to capture through it’s beautiful message of ‘Don’t let pain come in the way of doing good’. We believe that as India’s most-loved pain relief brand, Moov’s new campaign will resonate with every Indian and inspire them to maximize their lives pain-free.”

Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, said, “What makes this world go round is not the big things; it’s the small acts of goodness that people do for others without expecting anything in return. And Moov believes that the last thing that should come between such acts of goodness is physical pain. With this endearing story, Moov nudges you to go beyond the call of duty and relieve others of their problems… Aao dard mitayein.”

Agency Credits: 

Creative Agency: Havas Worldwide India

• Anupama Ramaswamy – Chief Creative Officer
• Anirban Mozumdar – Chief Strategy Officer
• Kundan Joshee – Managing Partner
• Ajitesh Verma – Executive Creative Director
• Neha Gupta – Associate Vice President
• Sakshi Behl – Account Manager
• Director: Advait Chandan
• Production House: Chrome Pictures