MediBuddy honours unspoken sacrifices of fathers

New Delhi: MediBuddy has unveiled a campaign, #DadsKnowItAll ahead of Father's Day. The video campaign pays a tribute to fathers and their lifelong devotion to building a better future for their children. It aims to encourage children to return that selfless care by prioritising their fathers' health and wellbeing. 

MediBuddy's campaign aims to emphasise the importance of integrating proactive healthcare for fathers, in their everyday lives, ensuring they remain healthy and happy.

The campaign narrative captures how a father's tough love, unwavering discipline, and sacrifices shape his children's personalities and futures. The campaign video urges the viewers to honour their fathers by taking proactive steps in their healthcare. 

Saibal Biswas, SVP, and Head of Marketing, Partnerships and PR at MediBuddy, said,  "Fathers play an irreplaceable role in nurturing our ambitions and personal growth from a young age. Their unwavering commitment prioritised children's well-being, meticulously ensuring they received prompt medical attention, ranging from routine checkups to vital immunisations, leaving no stone unturned in safeguarding the health of their offspring . As children, it's now their turn to return that level of devotion by nudging them to self-care and preventive health. Through this campaign, we wanted to celebrate the profound impact of paternal love while encouraging families to prioritise their fathers' wellbeing. A gentle reminder to all children that our fathers' journeys don't end after raising us. Just as fathers tirelessly built our futures, MediBuddy empowers their children to build healthier years ahead for these unsung heroes through easily accessible medical care. This Father’s Day, we urge children to give their fathers the precious gift of good health."

This campaign is conceptualised and produced by MediBuddy’s in-house creative team.