McDonald’s India - North and East launches chicken surprise burger

New Delhi: McDonald’s India - North and East’s has announced its latest Chicken Surprise burger.To promote the new Chicken Surprise burger, the brand has launched a 360-degree marketing campaign focused on announcing the launch of Chicken Surprise burger and Chicken Surprise Meal that will be under the umbrella of McDeal.

The company launched a TVC that features a young group of 5-7 friends in a McDonald’s restaurant – with one of them wearing a birthday cap. They are in front of the ordering counter and signal him to order, expecting a birthday treat for the whole group.

He gulps, looks around and in a small (feeble) voice asks, “Kya Khaaoge?” (What would you like to eat?) All his friends respond in unison and say, “Chickaaaaaaaannnnnnnn”, expecting chicken meal(s). This is where a worried frown is seen on his face (thinking that treating his friends with chicken meals will probably not fit his budget). He soon gets relieved after noticing the Chicken Surprise Meal @ ₹99/- on the menu. 

He then confidently announces, “Aaj bhai ka budday hai, sabke liye chicken surprise meal” (it’s your friend’s birthday, everyone will get chicken treat). 

Filmmaker Karan Johar announced the launch of the new Chicken Surprise meal at McDonald’s India - North & East.

Talking about the launch of Chicken Surprise burger, Rajeev Ranjan, Managing Director, McDonald’s India - North and East, said, “At McDonald's India - North & East, we are passionate about understanding evolving tastes and needs of our customers through our menu innovations. We are committed to offer exciting customer centric, high quality McDonald’s food and experiences. Our new addition - Chicken Surprise burger offers an irresistible choice for chicken lovers with flavourful, juicy chicken taste and the signature crunch they love.”