McDonald's India embraces Anime with WcDonald's

Delhi: McDonald’s India (West and South), owned and operated by Westlife Foodworld, steps into the anime world with the launch of ‘WcDonald’s’ in the country. 

In anime culture, McDonald’s has been referenced as WcDonald's by anime fans and creators alike. This includes the launch of a limited-time savoury sauce, new collectable manga-themed packaging and an anime-themed restaurant to the release of four anime films.

The limited-time Savory Chili WcDonald’s Sauce along with the rest of the menu aims to echo the fearless and dynamic personas of beloved anime heroes. It pairs with an order of 10-piece WcNuggets or any go-to menu item. 

For a limited time, fans will also receive manga-inspired packaging featuring WcDonald’s Crew characters, sketched by Japanese manga artist/illustrator Acky Bright. 

McDonald’s India has also unveiled a transformation of its restaurant at Linking Road in Bandra, Mumbai. Inspired by the vibrant world of Anime, this WcDonald’s restaurant aims to transport diners into a realm where fantasy meets fandom. 

Conceptualised and brought to life by DDB Mudra Group, the restaurant's décor and ambience has undergone a complete makeover, capturing the essence of the much-loved Anime aesthetics. 

Arvind R. P., Chief Marketing Officer, McDonald’s India (West and South), said, “Anime culture is booming in India, particularly among the Gen Z. For years, anime fans have been bringing their favourite brand to life in many ways within the Anime universe.  The McDonald ’s-inspired ‘WcDonald’s’ is a case in point. Now, WcDonald's transcends fantasy, becoming a reality. We honour our fans' imagination by authentically manifesting the WcDonald’s universe in our restaurants while inviting them to be part of our story like never before. WcDonald’s embodies our dedication to integrating our brand with popular culture, offering unique experiences that wow customers. We invite everyone, particularly manga enthusiasts, to step into this immersive anime world.”

Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, “You’ll be surprised how big the anime community is in India. And we realised that the anime universe has been tipping its hat to McDonald’s through its many avatars. We felt the best way to acknowledge and celebrate this community was to bring one of the avatars from the anime world to the real world.”

McDonald’s India complements its initiative with four anime-themed brand films. Produced by animation house Studio Pierrot, the first official WcDonald’s anime will unveil episodic shorts exploring the WcDonald’s Sauce and Chicken WcNuggets. These films will be available on McDonald’s India’s owned social channels.