MasterChow and chef Ranveer Brar add Schzewan Chutney to the “Asli Chinese” range

Delhi: MasterChow and celebrity chef Ranveer Brar introduced the brand's Schezwan Chutney, continuing its ‘Asli Chinese’ campaign. 

Brar explained, "Schezwan Chutney is a big hit as a dip for a variety of snacks, and with this summer being filled with entertainment and sports, we hope our schezwan is your partner in binging and watching!"

The founder of MasterChow, Vidur Kataria, said, “Our partnership with Ranveer Brar is built on a mutual passion for culinary authenticity and innovation. With the Schezwan Chutney, we're giving our customers a taste of the real deal while putting an exciting MasterChow spin on this classic condiment."

The Schezwan Chutney kick-starts a new phase of the year-long 'Asli Chinese' campaign that aims to spotlight MasterChow's diverse product range, with a focus on condiments and sauces. 

Studio Fry has been instrumental in shaping and executing the creative and production aspects of the campaign. The company has also curated pre-launch content for “MasterChow Loyalists” on Instagram.