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Masaba Gupta and Kusha Kapila spotlight Myntra Home’s collection

Myntra collaborated with Masaba Gupta as the brand ambassador for Myntra Home. In this role, she will be seen in the 'Curated by Masaba' campaign that shines a spotlight on Myntra's home selection

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Delhi: Myntra collaborated with Masaba Gupta as the brand ambassador for Myntra Home. In this role, she will be seen in the 'Curated by Masaba' campaign that shines a spotlight on Myntra's home selection.

The ad film stars Gupta, as well as content creator Kusha Kapila, showcasing curated home and living looks and products as the focal point. Set against the backdrop of a lively party, Kapila, the hostess, revels in the admiration her meticulously curated home decor receives from guests. She improvises her responses to suggest that her decor is personally sourced from exclusive crafts worldwide. However, Gupta appears in the scene, knowing the truth about the home decor Kapila is happily showing off is from Myntra’s extensive home selection. Playfully pointing to a small vase, she questions Kapila about that purchase, prompting Kapila to awkwardly admit it's from Myntra before hastily excusing herself mid-conversation. 

Speaking on the association, Gupta, said, “Home is where we freely express ourselves, adorned with our roots, beliefs, and culture. Becoming the brand ambassador for Myntra's Home Category is about transforming home decor into a bold statement of self-expression. For me, this collaboration is an opportunity to merge the intimate journey of home-making with inspiring aesthetics.”

Speaking on the association with Gupta, Sunder Balasubramanian - CMO, Myntra, said, “We are delighted to welcome the creative force, Masaba Gupta, as the brand ambassador for  Myntra Home. Home is an important part of one's lifestyle and hence the category expansion fits well into Myntra's commitment of democratizing fashion and lifestyle. Masaba’s distinctive design acumen is well-known globally, and we are thrilled to bring her keen sense of aesthetics by way of her curated collections, themes and looks, to inspire our customers.”

Speaking about the launch of the campaign, Ira Gupta, Chief Creative Officer, Toaster India, said, "We felt that the ‘Home Decor' category needed fresh storytelling and when it was for Myntra, it had to be fashionable too. Featuring Masaba as the brand ambassador, we’ve created super fun films where the creative take is 'curated home decor products & themes so good, you’ll be tempted to lie about it' - both films showcasing the width of inspiring themes and unique products one can choose from on Myntra Home."

Creative Credits: 

Agency: Toaster

Chief Creative Officer (CCO), Toaster India: Ira G

Managing Director, Toaster India: Bhawika Chhabra

Chief Strategy Officer: Mohini Varma

Head of Design: Anshul Nagpal

Creative: Abhishek Deshwal, Nikhil A Mhaisne, Ananya Banga & Priya Ranjan Kumar

Account Management: Yashi Vikram, Karishma Begani & Shivesh Ahuja

Production House: Bubblewrap Entertainment

Executive Producer: Ketaki Guhagarkar Surve

Producer: Amol Vaingankar

Director: Divij Kulkarni

DOP: Tapan Basu

 

 

Masaba Gupta Kusha Kapila Myntra
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