Maruti Suzuki’s FRONX Turbo captures thrill of driving

Delhi: With a focus on spotlighting the thrill of driving, Maruti Suzuki India (MSIL), unveiled the ‘Thrill Has a New Shape’ campaign for its dynamic FRONX Turbo. 

The campaign features a narrative that aims to bring to the fore the spirited driving offered by the FRONX Turbo.

Commenting on the campaign, Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, “The FRONX Turbo embodies innovation and the spirit of pushing boundaries to deliver a thrilling driving experience. With its powerful engine, stunning design, and engineering that speaks to the aspirations of modern drivers, it is a standout choice for customers seeking performance. We have tried to capture this with our ‘Thrill Has a New Shape’ campaign that lays emphasis on how FRONX Turbo symbolizes the thrill of driving. The genesis of this campaign stems from our persistent endeavor to cater to the evolving needs of our customers. It positions FRONX Turbo as a vehicle that doesn’t just meet expectations but exceeds them.”

This campaign will be rolled out across multiple platforms, including digital, social media, print media, and OOH advertising, ensuring widespread reach and engagement.