Maruti Suzuki takes to roads with hybrid technology

Delhi: Maruti Suzuki India, the automobile manufacturer, has announced the launch of its latest brand campaign – ‘It’s Unbelievable, it’s Strong Hybrid.’  Featuring the Grand Vitara and the Invicto, the campaign aims to highlight the benefits of ‘Strong Hybrid technology’. 

Commenting on the launch of the new campaign, Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, “Strong hybrid vehicles are pivotal in propelling sustainable mobility forward, and our latest campaign is crafted to educate our audiences on the unbelievable benefits this sophisticated technology offers. The surge in demand for strong hybrid technology vehicles, nearly doubling from last year, underscores a growing eco-consciousness among consumers. The increasing demand for sustainable transportation among consumers also translates into Strong Hybrid sales almost matching those of electric vehicles for this financial year. Through this initiative, we endeavour to arm consumers with comprehensive insights into the beneficial attributes of Strong Hybrid vehicles.”