Lubi Pumps showcases its force in ad starring Gujarat Titan players

The ad film is launched as part of the brand’s official partnership with Gujarat Titans for the Indian T20 League 2024 season

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Delhi: Lubi Pumps, the manufacturer of water pumps and motors, announced its official partnership with Gujarat Titans for the Indian T20 League 2024 season. 

It has launched an ad campaign 'Flow nahi force' featuring key players from the team – Shubhman Gill, David Miller, and Umesh Yadav. 

In a press statement, Lubi Pumps said, “This campaign symbolises the shared commitment to excellence and performance between Lubi Pumps and Gujarat Titans, showcasing their dedication to achieving greatness together.”

The launch film begins in a team briefing meeting of the Gujarat Titans. During the tactical discussion, GT Captain Shubman Gill presents the success formula: “F = MA”. As he explains Newton’s second law, the screen brims with energy, transporting the spectator to the source of the force – Lubi water pumps, which are transforming the perception of water solutions in India. This unexpected twist captures the essence of Gujarat Titans’ partnership with Lubi Pumps and propels their success while they perform.

Ronak Porecha, Director of Lubi Pumps, said, "We believe in serving nationwide communities through reliable water pumping solutions. And there is no better way to unify the communities in India than the sports, particularly cricket. Through Lubi Pumps partnership with Gujarat Titans, we are instilling our commitment to providing high-performance products & services to connect deeply with consumers. As the nation soaks itself in the fervour of cricket, we seek to resonate with the spirit of our consumers and enhance Lubi’s brand visibility in the market.” 

Colonel Arvinder Singh, COO - Gujarat Titans said, "Lubi Pumps is a brand that shares Gujarat Titans’ commitment to excellence and high performance. Lubi Pumps' innovative approach to power progress through water solutions aligns perfectly with Gujarat Titans' vision for growth and success.”

The ad: