LT Foods celebrates Daawat World Biryani Day alongside Chef Sanjeev Kapoor

New Delhi: LT Foods’ flagship brand Daawat has launched an innovative Artificial Intelligence (AI)-enabled personalised campaign to mark the third edition of Daawat World Biryani Day.  

This AI enabled campaign aims to celebrate the dish, Biryani. By leveraging AI technology, the campaign offers a personalised experience for Biryani enthusiasts to create lasting memories by appearing alongside celebrated Chef Sanjeev Kapoor in the campaign.

This campaign is a part of the third edition of Daawat World Biryani Day, which is celebrated on the first Sunday of July every year i.e., on July 7 this year. 

Speaking on the new digital campaign, Ritesh Arora, CEO, India and Far East Business, LT Foods, said, “Biryani, a globally cherished delicacy, holds a revered status in the culinary world. It can connect people from all walks of life and captivate their taste buds. We believe that its universal adoration deserves its own special day. Since the brand Daawat is integral to the finest Biryani, we conceptualised Daawat World Biryani Day in the year 2022. Since then, we have remained committed to making every biryani day more special. This year, we are infusing it with technology, offering our consumers an unparalleled personalized experience.”

Excited about the latest campaign, K. Ganapathy Subramaniam, Vice-President and Head of Marketing, LT Foods, shared, “We are thrilled to launch this unique AI-enabled personalized campaign for Daawat World Biryani Day. This campaign will help us manage greater scale, yet personalize it for every individual who shares our love for the world’s most loved dish, biryani. Personalization enabled by AI would help biryani lovers to cook and experience the appreciation from Chef Sanjeev Kapoor. They too can share this with their loved ones. Let's get ready to express our love for Biryani in our own special way.”