Lowe Lintas ticks all boxes in GPay’s ‘Google Pay hai, Sab tick hai’ film

Delhi: Lowe Lintas has recently launched a campaign in collaboration with Google Pay. The campaign stars Bollywood actress Kajol.

Sharing his thoughts on the campaign, Naveen Gaur, Group Chief Operating Officer (Growth and Innovation), MullenLowe Lintas Group, said, "With digital payments becoming an integral part of our daily lives, we wanted to reiterate and reassure users about GPay's ability to handle their payment needs in a simple, secure and fast way. 

To bring this to life, we let the product take centre stage with the audio and visual mnemonic of the blue tick serving as a positive reaffirmation of a seamless payment on the app. Be it merchant payments, FASTag or mobile recharge, our protagonist Kajol and her family and friends go about using GPay effortlessly. Supported with a musical track in the background reinforcing ‘Sab Tick Hai’."

The campaign's narrative revolves around the everyday experiences of individuals navigating their financial journeys with Google Pay. 

Mohit Pasricha, Unit Creative Director, Lowe Lintas, added, “Consumers are not writers; they don't express emotions like we might. Their trust reflects in many different ways. One such way is how they enunciate and call out the brand's name. This is the simple observation we proceeded with. The way one might say 'Google Pay Hai' says it all.”

The campaign has been rolled out across various media channels, including television, digital platforms, and social media. 

Credits:

Agency: Lowe Lintas

Creative:

Prateek Bhardwaj - Chief Creative Officer

Mohit Pasricha – Unit Creative Director

Sushant Joshi – Group Creative Director

Aryan Tank – Creative

Account management:

Naveen Gaur – Group Chief Operating Officer

Zorawar Dhillon – Sr. Brand Services Director

Dishti Bhatt – Sr. Brand Services Manager

Planning:

Anurag Prasad – Chief Strategy Officer

Shashwat Kar – Associate Vice President

Production House: Green Grass Film

Director: Anaam Mishra