Lowe Lintas and Naukri join hands to target ‘ambitious’ GenZ

Delhi: Lowe Lintas has joined forces with Naukri.com to introduce a new campaign tailored specifically for the Gen Z workforce. 

Intended to go live during IPL where ACDs are no more than 15 seconds, the campaign leverages storytelling and messaging, to connect with Gen Z job seekers.

Sumeet Singh, CMO, Info Edge (India), expressed her enthusiasm for the collaboration, remarking, "Naukri has always championed the cause of India’s professionals. With this campaign, we are siding with the ambitious Gen-Z, who now make up most of the country’s workforce, and we’re teaming up with them for their career building.”

Vasudha Mishra, Regional Creative Officer, Lowe Lintas, shared her insights on the campaign, stating, "When it comes to jobs, the young are not reticent. They know what they want, and they cannot be gaslighted into settling for less. Especially when they have as their ally, Naukri, one of the most iconic modern brands of India. Two spots, done with the signature irreverent style of the brand, done by our fabulously talented team at Lowe Lintas.”

The campaign is now live on the JioCinema IPL feed and other online platforms. 

Credits: 

Strategy: Anurag Prasad, Madhavi Guha, Shashwat Kar

Creative: Prateek Bhardwaj, Vasudha Misra, Kartikeya Dixit, Sarthak Sharma, Akash Swami

Account Management: Tanul Bhartiya, Vipul Shastri, Anushka Tyagi

Production House: Crazy Few Films

Director: Devika Chaturvedi