Lizol challenges consumers trust in phenyl with #TestWhatYouTrust challenge

The challenge aimed to compare germ-killing and cleaning capabilities of these phenyl brands against Lizol

BestMediaInfo Bureau
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Lizol has announced the culmination of its #TestWhatYouTrust challenge. Launched in March, the campaign invited consumers to nominate the phenyl brands they trust for household cleaning for scientific testing. 

The challenge aimed to compare germ-killing and cleaning capabilities of these phenyl brands against Lizol. 

The #TestWhatYouTrust challenge, featuring Vijay Verma as the brand ambassador, aimed to challenge the long-standing consumer trust in phenyls. These included phenyl brands such as Doctor, Lemonex, Gainda, Cleanzo, Cross, Trishul, Ozone, White Tiger, Floorosol and Kirubas. Lab results revealed that Lizol kills 99.9%# germs and provides 10 times more cleaning^ compared to the most commonly used phenyl brands in India. 

Verma said, “It is remarkable to see a brand like Lizol focusing its efforts on dispelling myths around phenyls, a common household product vastly used across India. With #TestWhatYouTrust challenge, consumers have been able to test their trusted phenyls and realize the importance of not blindly trusting products essential in their daily lives. The challenge has helped India make informed decisions for their households. I urge the people to re-evaluate their phenyls and opt for a better choice.”

Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt- South Asia, said, “Lizol has been dedicated to protecting families from germs for decades. Through the Lizol #TestWhatYouTrust challenge, we aimed to change the Indian consumer's perception of phenyls and their superior germ-killing efficacy. Many consumers mistakenly associate the smell of phenyls with superior effectiveness. By scientifically testing the top ten nominated phenyls against Lizol Disinfectant Surface Cleaner, we demonstrated Lizol’s superiority, offering 10x better cleaning^ and 99.9% germ kill#. This campaign reaffirms Lizol’s superiority over phenyls, showcasing our commitment to keeping Indian homes hygienic and healthy.”

Jyoti Choudhary, R&D Director, Operations, Reckitt, said, “The results of Lizol #TestWhatYouTrust challenge demonstrate superior efficacy of Lizol vs phenyls in germ killing and floor cleaning when tested at the same dilution. At Reckitt, we are committed to consistently develop superior and effective products to protect consumers from germs and pathogens. Our scientifically formulated Lizol Disinfectant Surface Cleaner gives 99.9% germ kill#, making it a great choice for maintaining hygienic floors."