Liebherr Refrigerators showcases ‘fresh ideas’ with playful bets

Delhi: Liebherr Refrigerators has introduced new features, showcased through four crafted films by Rediffusion that are aired during IPL. 

The story revolves around the life of two kids who cleverly win playful bets amongst each other on who will get to bat first. 

Kapil Agarwal, Managing Director - Sales, Liebherr Appliances India, said, “Through our campaign, we aim to harness nostalgia and innocence to forge a genuine connection with the Indian consumers. By tapping into the childlike joy within us all, our message should resonate on a profound emotional level. In today’s cluttered mediascape I feel our communication approach is a refreshing departure in the refrigeration category.”

Added Pradipta Roy, Team Lead – Communications and Brand Management, Liebherr Appliances India, "At Liebherr appliances, innovation is our cornerstone. Our latest range brings unmatched convenience to Indian homes, inspired by 'Love Fresh Ideas. Love Liebherr.' To bring our story to life, we've created these captivating videos that showcase the benefits of our product innovations involving India‘s future heroes – Kids and against the backdrop of India's favorite sport – Cricket! “

Pramod Sharma, National Creative Director, Rediffusion Brand Solutions, explained the creative thought saying, “Liebherr is a technology leader with innovations that amaze and delight consumers. In this summer campaign we have tried to capture the consumer delight through easy banter and high relatability. The twosome friends are playful and endearing. And through their interactions the new product features are highlighted. We believe the lady of the house will love our line-up and enjoy our ads."