Lemonn takes drive down memory lane with reimagined Bollywood classics

New Delhi: PeepalCo's investment app, Lemonn, has launched its first-ever ICC Men’s T20 World Cup 2024 campaign, ‘Zero rupaiye ka kharcha, Duniya bhar mein charcha’, exclusively on Disney+ Hotstar from June 9 to June 29, 2024. 

The campaign aims to take viewers' down memory lane with Bollywood classics reimagined.

Additionally, Lemonn will feature investor protection tips during the World Cup on Disney+ Hotstar.

Talking about the campaign, Devam Sardana, Business Head, Lemonn, said, “This campaign marks a significant step for Lemonn as we reach a wider audience of potential investors. Cricket and Bollywood resonate deeply with Indians, and by harnessing the excitement around these two passions, we hope to reach people across the length and breadth of the country.”

He added “We've created a simple and intuitive platform to facilitate better discovery and easy decision-making for our users. Our zero-brokerage and no-account opening fees are specifically aimed at first-time investors, allowing them to start their investment journey with confidence.” 

The film is conceptualised along with the ad agency ‘Enormous.’