Lee Cooper challenges status quo asking ‘So What?’

Delhi: Lee Cooper unveiled their Spring Summer’24 Collection with the ‘So What’ campaign. Curated by Makani Creatives, their objective is to resonate with a younger audience. The campaign aims to showcase young individuals who have aced the art of acknowledging the not-so-perfect situations in their lives with a lot of style by saying "So what?" 

Jayesh Sali, Head of Marketing, Reliance Retail (Fashion & Lifestyle), said, "At Lee Cooper, we believe in the power of self-expression and the freedom to be who you are without an apology.”

"With our 'So What?' campaign, we want to inspire a new generation of changemakers to challenge the status quo, embrace their failures, and celebrate what makes them unique," he added.

Prasad Rao, Executive Creative Director, Makani Creatives, stated, “Our target audience lives with a "So What?" perspective and the campaign reflects their relentless, confident approach towards life. Be it Tier 1 or Tier 2, be it Sec A or Sec B, "Toh kya?" is a part of their vocabulary when faced with adversities or challenges.”

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