Kurlon unveils fresh identity with new tagline 'Life banegi Hula Hula'

Delhi: Kurlon, a mattress brand, has launched a new positioning. 

Kurlon has revealed its new logo and the tagline "Life Banegi Hula Hula." 

This rebranding aims to resonate with contemporary consumers and signalling freshness in the current market. 

The brand believes that Indians spend countless active hours on their mattresses—reading, talking, eating, and enjoying life’s active moments. This insight drives the new positioning of Comfort Meets Joy in every life moment. The brand aims to reflect this in the line "Life Banegi Hula Hula” around which the new campaign is built.   

The new Kurlon logo aims  to be a minimal and modern design, retaining the core red and white colours. The packaging across all variants has been updated.

Nilesh Mazumdar, CEO Sheela Foam, said "Innovation and comfort have always been at the core of Kurlon. Kurlon’s new proposition and identity reflects our continuous evolution to meet the dynamic needs of our consumers. This rebranding milestone is not just a visual transformation, but a fresh take on the category itself, where everyone is talking about sleep,  Kurlon is going beyond it;. With 'Life Banegi Hula Hula', we wish to bring joy and comfort into every home. Kurlon pioneered the modern mattress category in India and is now poised to achieve even greater heights.”

Piyush Pandey, Chief Advisor, Ogilvy India, said, "Kurlon's new identity and the 'Life Banegi Hula Hula' campaign represent a bold step forward in rebranding the iconic brand Kurlon. We understand that the mattresses are more than just a place to sleep—they are where life unfolds, where countless memories are made. This rebranding is not just about a fresh look; it's about celebrating the joy and comfort that Kurlon brings to every household. With this campaign, we aim to connect deeply with our consumers, ensuring that every moment spent on a Kurlon mattress is a joyful experience; defining comfort for modern India."