Kokuyo Camlin explores uniquely colourful world of children

Delhi: Camel, from the house of Kokuyo Camel has launched its latest ad campaign Camel ki Colourful Duniya, Meri Duniya. The campaign aims to celebrate the uniqueness in every child’s art.

Conceptualised by Bombay Design Centre, this campaign includes a series of 6 films showcasing the importance of kids’ indulgence in painting and drawing. Through art, children express their individuality and help parents and educators get a peek into their colourful duniya. 

Commenting on the campaign, Rishi Kakar, Chief Strategy and Marketing Officer, Kokuyo Camlin, said, “This campaign throws an interesting light on the world we live in, where parents strive to fulfil their duties as a provider often at the cost of their duties as a caregiver. Every child’s art gives a glimpse of their feelings and brings the family together.  #CamelKiColourfulDuniya captures the role of art in a child’s world as the language of the heart. In other words, Camel brings out the language of the heart.”

Amole Gupte, Director of Taare Zameen Pe movie, said, “My childhood is dipped in vibrant Camel Water Colours! I brought my childhood to life by making the new Camel advertisement films”

Nandana Nair, Head, Digital Marketing at Kokuyo Camlin, said, "This campaign underlines the place of Camel and Camlin in every Indian household. Cherished across generations, #CamelKiColourfulDuniya highlights the unifying role of art in bringing families together. These films beautifully portray every child’s joy of engaging with colours and the innocence of their view of the world.”

CREDITS:

Director: Amole Gupte

Produced by: Headway Productions & Desi Ghee Productions

Producer: Atishay Dayal, Bimal Oberoi

Associate Producer: Gaurav Chandelya 

Cinematography: Piyush Shah

Editor: Deepa Bhatia

Music: ‘Rangeen Sheeshon’

Music Composer: Prasad Shahste

Lyricist: Amole Gupte

Cast (in order of appearance):

Kiyansh Manchekar

Manoj Sharma

Mugdha Chaphekar

Creative Agency: Bombay Design Centre

CEO: Ankur Rander

Head of Business: Siddhesh Pednekar

Creative Director: Vinay Ventakesh 

Associate Creative Director: Yorham D'souza

Creative Director Design: Rucha Rao

Account management: Esha Jayakar 

 

Client: Kokuyo Camlin Limited

Chief Strategy & Marketing Officer: Rishi Kakar

General Manager & Head, Digital Marketing: Nandana Nair

 

 Sound Designer: Manik Batra

 Production Design: Anindya Choudhary

 Costume Styling: Sia Seth

 Hair & Makeup: Nilesh Patkar

 Casting Director: Rohan Mapuskar

 1st AD: Jai Sharma

 2nd AD: Mayank Malhotra

 3rd AD: Shubham Sonker

 DA: Partho Gupte & Inaara Gajiyani

 Assistant Editor: Shantanu Janglay

 

 Line Producer: Shoaib Mithaiwala

 Production Manager: Radhyesham Yadav

 Production Accountant: Dilip Jha

 Post Production: Red Chillies Entertainment

 Colorist: Ken Metzker

 Camera: Prime Focus

 Key Grip: Dharmender Bhurji

 Lighting Company: VJ Cine Grip

 DIT: Aditya Naik