Kokuyo Camlin explores uniquely colourful world of children

Delhi: Camel, from the house of Kokuyo Camel has launched its latest ad campaign Camel ki Colourful Duniya, Meri Duniya. The campaign aims to celebrate the uniqueness in every child’s art.

Conceptualised by Bombay Design Centre, this campaign includes a series of 6 films showcasing the importance of kids’ indulgence in painting and drawing. Through art, children express their individuality and help parents and educators get a peek into their colourful duniya. 

Commenting on the campaign, Rishi Kakar, Chief Strategy and Marketing Officer, Kokuyo Camlin, said, “This campaign throws an interesting light on the world we live in, where parents strive to fulfil their duties as a provider often at the cost of their duties as a caregiver. Every child’s art gives a glimpse of their feelings and brings the family together.  #CamelKiColourfulDuniya captures the role of art in a child’s world as the language of the heart. In other words, Camel brings out the language of the heart.”

Amole Gupte, Director of Taare Zameen Pe movie, said, “My childhood is dipped in vibrant Camel Water Colours! I brought my childhood to life by making the new Camel advertisement films”

Nandana Nair, Head, Digital Marketing at Kokuyo Camlin, said, "This campaign underlines the place of Camel and Camlin in every Indian household. Cherished across generations, #CamelKiColourfulDuniya highlights the unifying role of art in bringing families together. These films beautifully portray every child’s joy of engaging with colours and the innocence of their view of the world.”

CREDITS:
Director: Amole Gupte
Produced by: Headway Productions & Desi Ghee Productions
Producer: Atishay Dayal, Bimal Oberoi
Associate Producer: Gaurav Chandelya 
Cinematography: Piyush Shah
Editor: Deepa Bhatia

Music: ‘Rangeen Sheeshon’
Music Composer: Prasad Shahste
Lyricist: Amole Gupte

Cast (in order of appearance):
Kiyansh Manchekar
Manoj Sharma
Mugdha Chaphekar

Creative Agency: Bombay Design Centre
CEO: Ankur Rander
Head of Business: Siddhesh Pednekar
Creative Director: Vinay Ventakesh 
Associate Creative Director: Yorham D'souza
Creative Director Design: Rucha Rao
Account management: Esha Jayakar 
 
Client: Kokuyo Camlin Limited
Chief Strategy & Marketing Officer: Rishi Kakar
General Manager & Head, Digital Marketing: Nandana Nair
 
 Sound Designer: Manik Batra
 Production Design: Anindya Choudhary
 Costume Styling: Sia Seth
 Hair & Makeup: Nilesh Patkar
 Casting Director: Rohan Mapuskar
 1st AD: Jai Sharma
 2nd AD: Mayank Malhotra
 3rd AD: Shubham Sonker
 DA: Partho Gupte & Inaara Gajiyani
 Assistant Editor: Shantanu Janglay
 
 Line Producer: Shoaib Mithaiwala
 Production Manager: Radhyesham Yadav
 Production Accountant: Dilip Jha
 Post Production: Red Chillies Entertainment
 Colorist: Ken Metzker
 Camera: Prime Focus
 Key Grip: Dharmender Bhurji
 Lighting Company: VJ Cine Grip
 DIT: Aditya Naik