KitKat and Netflix celebrate ‘taking breaks’ with Ayushmann Khurrana
At the heart of the campaign is the theme of taking a break. As Khurrana feels bored with repetitive roles on a movie set, he yearns for a break. The commercial highlights the idea that just like there's a KitKat for everyone, there's a Netflix show or movie for every mood
New Delhi: Entourage Films has announced a new ad campaign with the two brands KitKat and Netflix. This scripted collaboration showcases KitKat's concept of "breaks" within the world of Netflix.
The director is Sharat Katariya and it stars bollywood actor Ayushmann Khurrana.
At the heart of the campaign is the theme of taking a break. As Khurrana feels bored with repetitive roles on a movie set, he yearns for a break. The commercial highlights the idea that just like there's a KitKat for everyone, there's a Netflix show or movie for every mood.
Garima Arora, Executive Producer at Entourage Films, shared, "Working with KitKat, Netflix and Ayushmann Khurrana was a fantastic experience. The set was full of laughter and chocolates, it definitely felt like a big family gathering. Sharat and I were thrilled to be part of this project and we look forward to more collaborations."