Karan Johar urges SRK & Kiara Advani to go "anti-EORS" in Myntra's latest film

Delhi: Myntra has announced the launch of its latest campaign for the 20th edition of the End of Reason Sale (EORS), the platform's marquee fashion extravaganza. 

Film director, producer and fashion icon Karan Johar is the face of EORS, and will drive the EORS message along with the Baadshah of Bollywood Shah Rukh Khan (SRK) and Indian actress Kiara Advani. 

The celebs appear in two ad films and a few shorties, highlighting the Lowest Price Guaranteed on international brands on the platform during EORS offered by participating brands and sellers. The campaign, now live, acts as a preview into what is set to be the biggest EORS to date, which will commence from May 31. 

The campaign adopts an anti-EORS stance, showcasing Johar urging SRK and Advani to not shop from Myntra’s EORS. Johar fears his iconic fashion status might be challenged as everyone embraces their fashionable best now.  

Speaking on the campaign, Vijay Sharma - Senior Director, Brand Marketing, Myntra, said, "With the 20th edition of EORS around the corner, we are bringing the best of global brands. With Karan Johar, who comes with an impeccable understanding of fashion trends and global brands, we have a campaign that’s aimed at premiumising our shoppers persuaded by Karan himself.”

Speaking on the campaign, Johar, said, "I'm absolutely thrilled about collaborating with Myntra for this campaign. Myntra's pioneering efforts in democratising premium fashion have been remarkable. With this campaign, I am happy for the exhilarating opportunity to share my passion for premium fashion with fashion enthusiasts all across the nation."

Speaking on the campaign, Khan said, "Fashion isn't just about what you wear, it's a statement of who you are, and I believe everyone should get an opportunity to express themselves. Myntra understands this essence, making premium and international brands accessible to all. It's been an incredible journey being associated with Myntra's fun campaigns, and this collaboration for the milestone edition of the EORS is truly special. Let's celebrate individuality, accessibility, and style together!”

Speaking on the campaign, Advani said, "I've had a long standing association with Myntra. Fashion plays an integral role in my life, and I truly believe it shouldn’t be a privilege for a select few. I'm happy to collaborate with Myntra on this super-fun EORS campaign in their efforts towards making trendy and premium fashion accessible for everyone in the country.”

Creative Credits:

Agency - Tilt Brand Solutions

Director - Vishwesh Krishnamoorthy