Kalyan Jewellers promotes Nimah heritage jewellery with Rashmika Mandanna and Kalyani Priyadarshan

Delhi: Kalyan Jewellers has released the campaign featuring brand ambassadors Kalyani Priyadarshan and Rashmika Mandanna. The launch of the film coincides with the birthday of both these brand ambassadors (April 5), and marks their first on-screen collaboration.

The ad film has industry stalwarts coming together, aimed to showcase the allure of heritage jewellery designs from Kalyan Jewellers’ Nimah collection. The filmmaker is Priyadarshan and the art director is Sabu Cyril. Diwakar Mani’s camera work and Pony Prakash Raj’s choreography were also involved.

Speaking on the all-new campaign, Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers, said, “We are delighted to have both Kalyani Priyadarshan and Rashmika Mandanna represent our line of heritage jewellery - Nimah.  Directed by Priyadarshan, the campaign film beautifully highlights these celebrities and showcases the exquisite craftsmanship and timeless beauty of jewellery designs from our Nimah collection. The campaign film's launch happening at the same time as their birthdays is a pleasant coincidence, and we hope this visual masterpiece will resonate with fans and patrons of Kalyan Jewellers."