Delhi: Kajaria has embarked on a mission to uncover and showcase India's beauty through the "Magnificent 7 2.0" campaign, executed in collaboration with Advertising.
This virtual journey delves into the hidden treasures of India's historical forts, highlighting their architectural grandeur, strategic significance, and cultural heritage. From the Bekal Fort in Kerala to the Gwalior Fort in Madhya Pradesh, and the Sonar Quila in Rajasthan, the campaign spotlights seven forts that have endured through the ages.
Commenting on the launch of the campaign, The COO of Kajaria Ply and Laminates, Shyam Shekhawat, expressed, "We are thrilled to introduce 'Magnificent 7 Part 2,' a campaign that celebrates the timeless beauty and historical significance of India's forts. These architectural marvels not only serve as a testament to our rich cultural heritage but also continue to influence modern architectural practices. Through this initiative, we aim to ignite a sense of pride and admiration for India's architectural legacy while inspiring architects, designers, and enthusiasts to draw inspiration from our glorious past."
As part of the campaign, Kajaria Plywood invites audiences to join the exploration of India's historic forts and discover the fascinating stories behind their creation.