ICICI Prudential Mutual Fund and Disney+ Hotstar educate investors about MAF

New Delhi: As part of its latest investor education initiative campaign, ICICI Prudential Mutual Fund has partnered with Disney+ Hotstar for the ongoing World Cup, which ends on June 29, 2024. 

The advertisement addresses the dilemma of a confused investor overwhelmed by the abundance of investment information available. The advertisement resolves this by highlighting the 3-in-1 advantage of multi-asset allocation funds, which combine gold, equity, and debt to provide a comprehensive solution for the perplexed investor.

According to Abhijit Shah, Head of Marketing, Digital and Customer Experience, ICICI Prudential AMC, “This campaign has simplicity at its core. By removing the complexity around the concept of multi-asset allocation funds and promoting the advantages of the diversification built into this type of product, we hope to not only raise awareness but also attract new investors to take advantage of it, particularly in these volatile market conditions. We wanted this campaign to convey the unique ability to invest across multiple asset classes while mitigating risk, and the results speak for themselves."