Hyundai Motor India unveils features of Exter with ‘Dil mein Bas Jaye Exter’

Delhi: Hyundai Motor India (HMIL) has launched its latest multi-channel media campaign for Hyundai Exter, titled ‘Dil mein Bas Jaye Exter.’

The campaign, featuring a series of six films, aimed to significantly enhance brand recall and generate buzz surrounding the Exter.

These films have a common central character ‘Surya’, who embodies the spirit and features of Exter.

Sharing his insights about the campaign, Virat Khullar, AVP and Vertical Head, Marketing, Hyundai Motor India, said, "The ‘Dil mein Bas Jaye Exter’ campaign exemplifies Hyundai’s commitment to creativity and innovation in marketing. With a focus on creating high brand recall and amplifying awareness about Exter, these TVCs effectively communicate the unique value proposition of our SUV. By leveraging humour and relatable narratives while establishing an enhanced regional connect through Hindi, Tamil, Malayalam, Kannada, Telugu, Marathi and Bengali languages, we aim to resonate with our target audience and further strengthen the brand value and recall of the Hyundai Exter.”

He added, “In addition to the TVCs, we've developed concise, social media-specific content featuring familiar characters and settings. This targeted strategy aims to boost awareness and reinforce the 'Dil me bass jaye Exter' positioning digitally, maximizing engagement and resonance, particularly among the Gen Z demographic. By extending the campaign's reach to social platforms, we anticipate heightened participation and advocacy for Hyundai Exter."