Hindware and RCB vouch for water saving with Aqua Pro Water Saving Nozzles

Conceptualised and created by Mullen Lintas, the campaign seeks to raise awareness about water conservation for a sustainable future

Anand Mare
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Delhi: Hindware has launched its new television commercial campaign, #TapIntoTheFuture, featuring players from the Royal Challengers Bengaluru team. 

Conceptualised and created by Mullen Lintas, the campaign seeks to raise awareness about water conservation for a sustainable future, placing the spotlight on the brand's latest innovation – the Aqua Pro Water-Saving Nozzles. The campaign aims to inspire and encourage viewers to take actionable steps towards reducing their water footprint.

Commenting on the announcement, Sudhanshu Pokhriyal, CEO - Bath and Tiles Business, Hindware, said, "In our continuous endeavour to redefine bathroom solutions and contribute to a sustainable future, we have introduced Hindware Aqua Pro Water Saving Nozzles. This is a testament to our commitment, offering a revolutionary solution to the looming water crisis. Through our partnership with cricket's most celebrated stars, we aim to amplify the message of water conservation and inspire widespread adoption of eco-friendly solutions and practices.”

Arunima Yadav, VP and Head of Marketing- Bath and Tiles Business, Hindware, further added, "As a brand we are committed to bringing innovative solutions to our consumers and communicate them in an interesting manner. Our latest ad campaign draws the parallel between technology used in cricket with technology used in Aqua Pro Water saving nozzles and how one saves the day for our cricket players while the latter will help to save our tomorrow by saving water. Our partnership with Royal Challengers Bengaluru team adds a powerful endorsement to our commitment to inspire the young generation to join us in preserving our most precious resource – water.”

Ram Cobain, Chief Creative Officer, Mullen Lintas, shared, “Cricket uses a lot of technology to save its players from getting out. But what's bigger than a wicket saved? Water. We partnered with RCB team to show how a simple nozzle can save up to 98% of the most precious liquid on Planet Earth. The Aqua Pro 98 water saving nozzle is not only a game-changer; it is a true team player. It's from Hindware but it works perfectly with most common taps as well."

Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi, said, "After the hilarious and hugely popular Greenpanel IPL film last year, the pressure was back on to do another winner. We had Greenpanel toss us a product (Greenpanel Water resistant HDWR) that started off an explosion of fun ideas. But finally, we honed in on a film-in-film technique that uses Delhi Capital players to do what they’re best at - bloopers!”.