Havells looks up to consumers for inspiration with new BLDC+ fans range

Delhi: Havells India, a Fast-Moving Electrical Goods (FMEG) Company launched a new campaign. Havells rolls its latest BLDC+ fan range. It aims to celebrate the idea of “As much as you look up to us, we look up to you (for inspiration).”

Havells BLDC+ campaign, conceptualised by Mullen Lowe Lintas, is a montage of everyday moments, that encapsulates the product storytelling. It brings the 'technology and innovation' narrative to life, highlighting the features of Havells fans. The ad film aims to showcase how each innovation is a step forward in responding to the customers' evolving needs.

Talking about the campaign, Deepak Bansal, Executive Vice-President, Havells India, said, “Havells continues to be a trusted name, maintaining a strong presence in the fan category through relentless progression and a focus on driving innovation. Our new range BLDC+ fans epitomise the culmination of technology with aesthetics which are the major evolving key buying factor of a consumer. From introducing smart sense technology to designing aesthetically superior fans, Havells has pioneered innovative solutions fans to enhance the customer experience.”

Commenting on the campaign, Rohit Kapoor, EVP – Brand Marcom, Havells India, said, “Innovation is the cornerstone of our journey at Havells, driven by a deep understanding and anticipation of our consumers' needs. Through our persistent efforts, Havells has emerged as the brand of choice for many. Our latest BLDC+ campaign is a testament to our enduring commitment to telling compelling stories that resonate with our audience. It underscores how Havells fans have been instrumental in meeting the evolving demands of our customers. We believe that this campaign, with its compelling narrative will not only celebrate our brand's heritage but also further solidify Havells' position as a leader in the fan category.”

Talking about the campaign, Ram Cobain, Chief Creative Officer, Mullen Lintas, said, “ By their very nature, ceiling fans make us look up to them. Our campaign shows how Havells has instead, always looked up to its consumers and sought inspiration from their lives. Every fan is so much more than just a fan; it is an empath, an enabler, and a friend. Our is a range film with ‘heart’ – technology in true service of unsaid human desires, warm, intuitive and beyond the utilitarian.”

The brand has tied up with Vikrant Massey, Aditi Rao Hydari and Mamta Mohan Das to promote the range.