Harbhajan Singh and Jatin Sapru brandish ludo-cricket synergy with Zupee

Delhi: Zupee has launched its latest campaign, ‘Extra Winnings’ featuring the duo Harbhajan Singh and Jatin Sapru in a battle of wits. The duo can be seen engaging in a series of brand films, highlighting the synergy between the world of Cricket and Ludo, two games in India. The campaign combines Zupee’s core proposition of skill-based gameplay with the thrill of the ongoing T20 season.

The films showcase Singh and Sapru’s camaraderie as they engage in witty banter around Cricket and Ludo. The twist? The cricket experts challenge each other to Ludo battles during Cricket match breaks, demonstrating how you can make the most of those in-between match moments by winning on Zupee. 

Embodying the campaign's central theme ‘Extra Winnings’, the videos emphasise the thrill of winning should never stop.

One of the standout videos, ‘Ludo Mein Lagao Sixer’, explores the integration between cricket and Ludo, emphasising skill, strategy and the joy of hitting a ‘6’ in both the games. 

Zupee's ‘Extra Winnings’ campaign will be showcased across major TV and digital media platforms including JioCinema.