Gupshup launches debut brand film as #EveryConversationMatters

New Delhi: Gupshup, the Conversation Cloud platform, launched its first brand film, Do More with Conversations as part of its #EveryConversationMatters Campaign. 

The film was conceptualised by Gupshup and produced in collaboration with Meta and SisterWolf Studios.

The campaign features a brand film and a multi-city customer event series titled “Gupshup Conversations,” spanning Jakarta, Dubai, New Delhi, Brazil, and Mexico. The film, set against diverse global landscapes, features individuals from various walks of life interacting, showcasing the universal language of conversations. 

With an orchestral soundtrack, the film captures conversations between friends, families, and colleagues, and pans to speeches that move humankind forward. The visuals gradually transition into featuring more business-to-consumer interactions. A voice-over emphasises the pivotal role of conversations in sparking innovation and driving business growth. The film juxtaposes in-person interactions with brands engaging customers via chatbots. 

Vartika Verma, Senior Director of Marketing, Gupshup, said, “We are excited to share our campaign and the film with the world, highlighting the essence of conversations. As portrayed in the brand film, conversations build trust, break barriers, spark ideas, and drive innovation. And every conversation matters! This central theme resonates with our unwavering commitment to revolutionizing customer experiences through meaningful conversations. With Gupshup’s Conversation Cloud, we empower brands to craft rich, personalized interactions that not only enhance customer experience but also deliver substantial ROI at reduced costs.”