Greenpanel takes behind-the-scenes narrative with Delhi Capitals’ stars Rishabh Pant and more

Crafted by L&K Saatchi & Saatchi, this television commercial showcases a peek into the chaos behind the scenes of an ad shoot

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Delhi: Greenpanel has announced the launch of its new TVC, featuring Delhi Capitals’ players ‒ Rishabh Pant, David Warner, and Anrich Nortje. The commercial launch is a part of the brand’s association with the IPL franchise as its Principal Sponsor. 

Crafted by L&K Saatchi & Saatchi, this television commercial showcases a peek into the chaos behind the scenes of an ad shoot. From navigating unexpected challenges to witnessing moments of camaraderie among the cast and crew, the commercial aims to capture the essence of the filmmaking process. 

It portrays the efforts of the crew in guiding the players out of their comfort zones to deliver authentic performances. The TVC culminates with an analogy drawn by the players, likening their newfound acting prowess to the water-resistant qualities of Greenpanel’s HDWR MDF boards, weaving in the brand's messaging. The tagline is MDF Ka Doosra Naam. 

Arvind Joshi, VP, Marketing, Greenpanel, said, “This time around, we've opted for a fresh and innovative approach by conceptualizing the commercial in a behind-the-scenes (BTS) format. We hope this will be a fresh kind of viewing experience and will break the clutter. Our latest TVC showcases our superior quality product offering and talks about our water resistant HDWR boards and reinforces Greenpanel’s leadership position.”

Shayak Roy, Director, added, “It was the first and the best 1 hour of shooting of my life. Kudos to the team at Greenpanel for buying into such a fun idea which probably many brands at their level wouldn’t have dared to take up. Cheers to everyone involved, when all the parties are aligned it’s always a six.”

Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi, said, "After the hilarious and hugely popular Greenpanel IPL film last year, the pressure was back on to do another winner. We had Greenpanel toss us a product (Greenpanel Water resistant HDWR) that started off an explosion of fun ideas. But finally, we honed in on a film-in-film technique that uses Delhi Capital players to do what they’re best at, having fun!"

Greenpanel L&K Saatchi & Saatchi India